Kucher Steel SEO Case Study
72% Visibility Gain in Just 7 Months
The Challenge
Kucher Steel approached Ringside Digital in September 2024 with minimal visibility online despite their well-established reputation in Alberta’s steel fabrication space. They had recently left another agency, feeling like they had lost touch with who they were as a business. Their website lacked keyword optimization for the keywords they cared about most, search performance tracking, and conversion-oriented content. While the company offered high-demand services like pipeline repair sleeves and custom metal forming, they weren’t ranking for relevant searches, and user engagement on-site was low.
1
Targeted Keyword Research
We identified high-intent industrial and B2B keywords like “pipeline repair sleeves,” “metal forming Edmonton,” and “steel plate rolling” to align with what Kucher Steel’s customers were actually searching for.
2
On-Page Optimization
We optimized key service pages with SEO-friendly copy, internal linking, and metadata improvements—ensuring each page could rank and convert effectively. As part of this process, we also aligned content with AI search optimization principles, including natural language, and schema markup, to increase the chance of being featured in AI Overviews.
3
Technical SEO Improvements
From mobile responsiveness to crawlability, we strengthened the technical foundation of the site to improve indexing and site health across search engines.
4
Behavior Tracking with GA4
We implemented event tracking for key site actions to measure performance and user intent more accurately.
5
Competitor Benchmarking
We analyzed competitors like Edge Metal Works and Steelform West to uncover opportunities Kucher Steel could win on—both in ranking and content positioning.
6
AI Search Optimization
We applied SEO & AEO best practices to ensure Kucher Steel’s content aligned with how AI search systems evaluate and display information. This included natural language writing, schema markup, and a focus on search intent—making the site more discoverable across evolving search technologies.
Key Win: Visibility Surge
Visibility in Alberta rose from 4.78% to 8.25% in under 7 months.72.6 %
From hidden to highlighted—Kucher Steel now ranks for 23 keywords, including 6 in the Top 3. They’re even featured in Google’s AI Overviews for high-value terms like “metal forming services” and “steel form Edmonton.”
Keyword Performance Highlights
- “Metal forming services,” “metal stockholders,” and “steel plate rolling” each improved by 99 positions to rank #1.
- “Metal shaping services” rose 98 positions to #2.
- “Pipeline repair sleeves” gained +1.05% visibility and ranks in the top 10.
Landing Page Engagement
- Homepage: 616 organic clicks, 2.33% click-through rate, and over 1-minute average engagement time.
- Pipeline Repair Sleeves page: 67 organic clicks with increasing visibility.
User Behavior Improvements
- Total page views: 3,644
- Event count: 11,906, including:
- 56 email link clicks
- 42 custom solution CTA clicks
- 83 total site clicks
Organic search drove:
- 55% of all sessions
- 48% of new user acquisition
- The highest session engagement (44 seconds) and 5.77 events per session
Ranked by AI: Kucher Steel in Google’s AI Overview
Top Keyword Wins
| Keyword | Visibility gain |
| metal forming services | +8.33% |
| metal stockholders | +8.33% |
| steel plate rolling | +8.33% |
| metal shaping services | +2.86% |
| pipeline repair sleeves | +1.05% |
Kucher Steel on Working with Ringside
“We couldn’t be happier 🙂 Sarra and the team at Ringside Digital really took the time to listen to our needs and concerns. They came back with a plan and were really excited to start work with them. It’s a nice feeling to work with a local business.”